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September 19, 2022

Advertising – Effect of Media and Other Sources on Movie Selection

The influence of interpersonal communication has been proven to influence movie audiences. Advertising research has shown that movies with low marketing budgets often become box-office successes. Anecdotal evidence also supports this theory. A recent study has revealed that the opinions of their friends also influence moviegoers. Product placement replaces traditional advertising. Product placement is a […]

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