September 10, 2022

Effect of Media Advertising and Other Sources on Movie Selection

The effect of media advertising and other sources on movie selection is a topic of considerable interest. A wide range of factors influences movie selection, including product placements and personal influence, as well as the effect of trailers and interpersonal communication. This article explores these influences to offer insight into the selection process. Effects of […]

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Advertising Media Planning
September 2, 2022

Advertising Media Planning – A Brand Management Approach

Advertising Media Planning (AMP) is the combination of the most current digital communication methods and a holistic understanding of the global media landscape. It also incorporates the best practices in the different functional areas of media planning. Here are three of the key elements: Market research, Frequency, and Channels. Market research Market research is the […]

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