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September 19, 2022

Advertising – Effect of Media and Other Sources on Movie Selection

The influence of interpersonal communication has been proven to influence movie audiences. Advertising research has shown that movies with low marketing budgets often become box-office successes. Anecdotal evidence also supports this theory. A recent study has revealed that the opinions of their friends also influence moviegoers. Product placement replaces traditional advertising. Product placement is a […]

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September 10, 2022

Effect of Media Advertising and Other Sources on Movie Selection

The effect of media advertising and other sources on movie selection is a topic of considerable interest. A wide range of factors influences movie selection, including product placements and personal influence, as well as the effect of trailers and interpersonal communication. This article explores these influences to offer insight into the selection process. Effects of […]

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Advertising Media Planning
September 2, 2022

Advertising Media Planning – A Brand Management Approach

Advertising Media Planning (AMP) is the combination of the most current digital communication methods and a holistic understanding of the global media landscape. It also incorporates the best practices in the different functional areas of media planning. Here are three of the key elements: Market research, Frequency, and Channels. Market research Market research is the […]

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In this age of algorithms, advertising and the media are changing
August 24, 2022

In this age of algorithms, advertising and the media are changing

Recent articles have thrown their hats into the ring on the topic of Facebook and polarization, accusing the social network of propagating misinformation and intensifying polarization. Some of the criticism in these articles is intended to be helpful, but the majority of it only serves to divide people and spread false information. The problem with […]

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Social Media
August 11, 2022

Multi-Platform Social Media Strategy for Brands

This article discusses the influence of emotion on audience reactions to brand ads and the spillover effects between different social and personal platforms. It also discusses the multi-platform social media strategy for brands. This article is an excellent resource for brands interested in learning more about the effectiveness of social media as a marketing tool. […]

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July 18, 2022

What is Genetic Testing?

So, what exactly is genetic testing? In this article, we will go over the types of genetic tests available, including Newborn, Presymptomatic, Forensic, and predictive. We will also discuss the implications of gene testing. Listed below are some of the benefits and risks of genetic testing. Before you have your DNA tested, talk to your […]

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May 9, 2022

The Pre-Eminent Electric Vehicles on the Market in 2022

  In the opinion of Dennis Haggerty, as electric vehicles become more inexpensive, it’s critical to understand which of the current crop of EVs is the best deal for your needs and wants. There are various excellent electric automobiles available on the market today, as seen in the following list: No surprise that the Tesla […]

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