Dennis Haggerty

is an entrepreneur from Virginia with an array of businesses in his portfolio.

About Me

Dennis Haggerty is an entrepreneur from Virginia with an array of businesses in his portfolio. Healthcare, media, automotive: he’s leveraged his acumen and experience to build several successful brands under his umbrella.

Education and Background

Dennis Haggerty comes from humble roots. Living in a rural area, he was the first in his family to graduate from college. After earning his degree in accounting from Virginia Tech, he traveled to Chicago to pursue his professional dreams. This Midwest city represented an opportunity for Haggerty. He saw this business capital as a place to realize the American dream, one that promised fulfillment through hard work.

Current Role and Duties

Dennis Haggerty is currently pursuing a variety of professional goals, including pharmacogenomics testing. This branch of medicine studies how the body breaks down different medications. The metabolic process is critical to protecting patients from dangerous side effects, particularly as it pertains to their genetics. However, it’s particularly useful for seniors, as they may have comorbidities or conditions that cause adverse reactions. Haggerty is an innovator and, as such, is always on the lookout for his next opportunity. He's built a degree of flexibility into his pursuits, so he's always ready for what's on the horizon.

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Dennis Haggerty Portfolio

Recent News

September 19, 2022

Advertising – Effect of Media and Other Sources on Movie Selection

The influence of interpersonal communication has been proven to influence movie audiences. Advertising research has shown that movies with low marketing budgets often become box-office successes. Anecdotal evidence also supports this theory. A recent study has revealed that the opinions of their friends also influence moviegoers. Product placement replaces traditional advertising. Product placement is a […]

September 10, 2022

Effect of Media Advertising and Other Sources on Movie Selection

The effect of media advertising and other sources on movie selection is a topic of considerable interest. A wide range of factors influences movie selection, including product placements and personal influence, as well as the effect of trailers and interpersonal communication. This article explores these influences to offer insight into the selection process. Effects of […]

Advertising Media Planning
September 2, 2022

Advertising Media Planning – A Brand Management Approach

Advertising Media Planning (AMP) is the combination of the most current digital communication methods and a holistic understanding of the global media landscape. It also incorporates the best practices in the different functional areas of media planning. Here are three of the key elements: Market research, Frequency, and Channels. Market research Market research is the […]

In this age of algorithms, advertising and the media are changing
August 24, 2022

In this age of algorithms, advertising and the media are changing

Recent articles have thrown their hats into the ring on the topic of Facebook and polarization, accusing the social network of propagating misinformation and intensifying polarization. Some of the criticism in these articles is intended to be helpful, but the majority of it only serves to divide people and spread false information. The problem with […]

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